Telvet Coffee is a locally owned and operated coffee shop in Forest Grove, Oregon. It is commonly known for their Vietnamese iced coffee, boba, and a variety of breakfast items. The business builds upon the idea of cultural fusion and coffee culture in a creative and inviting atmosphere but, despite the coffee shop being in close proximity to downtown and Pacific University’s campus, a lack of development in their old brand identity was proving to be a limiting factor in their brand awareness. The goal of my graphic design capstone project was to construct a new identity for Telvet that clearly communicates its brand values and reflects the culture and creativity at the heart of the business.